After reading this my old question pop-up again. Why don't people use #
OpenNIC more widely? It's cheap and easy. Just take it and put inside your products! No, better suck with #
ICANN.
> ### .sucks domain
ICANN has received more than $60 million from gTLD auctions,[107] and has accepted the controversial domain name ".sucks" (referring to the primarily US slang for being inferior or objectionable).[108] sucks domains are owned and controlled by the Vox Populi Registry which won the rights for .sucks gTLD in November 2014.[109]
The .sucks domain registrar has been described as "predatory, exploitive and coercive" by the Intellectual Property Constituency that advises the ICANN board.[108] When the .sucks registry announced their pricing model, "most brand owners were upset and felt like they were being penalized by having to pay more to protect their brands."[110] Because of the low utility of the ".sucks" domain, most fees come from "Brand Protection" customers registering their trademarks to prevent domains being registered.[111]
Canadian brands had complained that they were being charged "exorbitant" prices to register their trademarks as premium names. FTC chair Edith Ramirez has written to ICANN to say the agency will take action against the .sucks owner if "we have reason to believe an entity has engaged in deceptive or unfair practices in violation of Section 5 of the FTC Act".[112] The Register reported that intellectual property lawyers are infuriated that "the dot-sucks registry was charging trademark holders $2,500 for .sucks domains and everyone else $10."[113]
U.S. Representative Bob Goodlatte has said that trademark holders are "being shaken down" by the registry's fees.[114] Jay Rockefeller says that .sucks is "a predatory shakedown scheme" and "Approving '.sucks', a gTLD with little or no public interest value, will have the effect of undermining the credibility ICANN has slowly been building with skeptical stakeholders."[108]
